- Written by Hoops 247
- Category: News
UIC has dramatically ramped up their advertising spending for the basketball program with an eye on a big turnaround under new head coach Steve McClain according to a report from Crain’s Chicago Business.
UIC has 7 major billboards around the city of Chicago touting the basketball program, in addition to a large number of CTA ads on public transportation highlighting UIC’s “A New Fire Burns” mantra.
This is the first major advertising investment in the team in five years. UIC athletic director Jim Schmidt believes strongly in McClain’s ability to jump start a program that last made the NCAA Tournament in 2004.
UIC’s investment totaled around $500,000 this year to promote the basketball program with a quarter of that going toward their broadcasting deal with ESPN radio according to the report.
"It was time to really make some investments and see if we can impact our ability to sell more seats," said Schmidt.
UIC currently features a good base of young talent with 6’9 sophomore post Tai Odiase, and freshman wings Dominique Matthews and Dikembe Dixson headlining. A highly regarded 2016 recruiting class is set to arrive next year as McClain continues to put his stamp on the program.
Mike Thorne (5th year grad transfer from Charlotte) has a meniscus tear- likely out for the year #Illinois— Doug Gottlieb (@GottliebShow) November 30, 2015