Log in

Crain's: UIC Ramps Up Ad Spending For Basketball Team

UIC has dramatically ramped up their advertising spending for the basketball program with an eye on a big turnaround under new head coach Steve McClain according to a report from Crain’s Chicago Business.


UIC has 7 major billboards around the city of Chicago touting the basketball program, in addition to a large number of CTA ads on public transportation highlighting UIC’s “A New Fire Burns” mantra.  


This is the first major advertising investment in the team in five years.  UIC athletic director Jim Schmidt believes strongly in McClain’s ability to jump start a program that last made the NCAA Tournament in 2004.


UIC’s investment totaled around $500,000 this year to promote the basketball program with a quarter of that going toward their broadcasting deal with ESPN radio according to the report.


"It was time to really make some investments and see if we can impact our ability to sell more seats," said Schmidt.


UIC currently features a good base of young talent with 6’9 sophomore post Tai Odiase, and freshman wings Dominique Matthews and Dikembe Dixson headlining.  A highly regarded 2016 recruiting class is set to arrive next year as McClain continues to put his stamp on the program.

  • Written by Hoops 247
  • Category: News

Report: Illini's Mike Thorne Has Torn Meniscus

Illinois starting center Mike Thorne, Jr. has a torn meniscus and will likely miss the remainder of the season according to a report from Doug Gottlieb of CBS Sports.

Thorne has been solid inside for the Illini averaging 13.4 points and 8.4 rebounds per contest through 7 games after joining the program as a graduate transfer from Charlotte.

Illinois appeared ready to put their injury woes behind them with the return of Kendrick Nunn, Jaylon Tate and Leron Black all back in the lineup. Losing Thorne, and his ability to play physical and bring offense to the low block is a major blow.

  • Written by Hoops 247
  • Category: News

Australian PG Jayden Hodgson Commits To Bradley

Head coach Brian Wardle and Bradley University have again tapped into their international recruiting ties, and have picked up a commitment from 2016 Australian standout Jayden Hodgson of the Centre of Excellence.

Hodgson, a 6’3 point guard, made his commitment to the Bradley program on Sunday night. Hodgson is an intriguing backcourt talent who is versatile and has the ability to both score, as well as to create scoring opportunities for others.

Below are highlights of Hodgson.

  • Written by Hoops 247
  • Category: News